MARK SHEFFIELD
Born in Letchworth Garden City, Hertfordshire, England, Mark Sheffield has spent over 25 years in the industry including 9 years facilitating Spader Business Management 20 Groups and working alongside some of the best dealers in the business. Dealer advocacy has always been important Mark, and is now focused on using his voice and experience to push for a stronger, more balanced future for the industry.
KYLE REID
Kyle Reid is Vice President of Strategic Partnerships at VisionAST and a recognized powersports industry expert on technology and data. With nearly a decade of experience in automotive and powersports, he spends much of his time helping dealers leverage analytics to drive performance. A frequent AIMExpo speaker, Kyle is known for his energy, industry insights, and relationship-focused approach.
