About VisionAST
The platforms of VisionAST help generate thousands of dollars in additional profit each month for dealers across the United States.
Built inside real dealerships.
VisionAST started when founder Jim Zappone and Pete Carusone set out to answer a simple question: why is a dealer's own data so hard to act on? Over more than a decade they built the answer together — beta-testing every release inside the dealerships they own and operate, refining the platform until it earned its keep on a real showroom floor.
Today that platform is the Novella Intelligence Suite, helping dealers across the United States generate thousands of dollars in additional profit each month — from a team still rooted in upstate New York.
A small team playing a big game.
Peter Carusone
President
Co-developed VisionAST with founder Jim Zappone over more than a decade — beta-testing the platform inside the dealerships they own and operate together.
Kyle Reid
VP of Strategic Partnerships
With VisionAST since 2017, Kyle has built enduring relationships with the leading third-party administrators and agencies in the F&I space — and brings the energy to match.
Kayla Naumann
Director of Operations
Business operations lead with a knack for the daily curveballs of a startup, Kayla has been integral to scaling the company as it grows.
Kyle Harrington
Data Team Leader
First-hand dealership experience plus a finance degree — Kyle leads the team that turns raw DMS data into numbers dealers can trust.
Jess Dimeo
Data Hygiene Specialist
Five years in variable operations before VisionAST — Jess knows a dealership's inner workings and keeps the data honest.
Jianna Benardo
Client Success Manager
Finance grad with F&I roots and a passion for client care, Jianna builds the long-lasting relationships that help clients grow their business.
The ecosystem we plug into.
DMS partners
F&I provider partners
Technology partners
…and over 400 dealer partners across the United States.
Help us build something special.
Driven, outgoing, a problem-solver, curious? Our small team in Saratoga Springs, NY plays a critical role in bringing a one-of-a-kind product to market — with a tech-company feel to match. If you can see your future in helping dealers run their business better, we want to hear from you.
See Novella on your own data.
Twenty minutes, your rooftops, live numbers. No slideware — we plug in a feed and show you your book the way you've never seen it: per copy, per manager, per product, with the leaks circled.
No spam. No pressure. Just your numbers.