Automotive Dealership Intelligence
Real-time, actionable data for every rooftop — sales, F&I and fixed ops in one live command center.
Build stronger teams & stop profit leaks.
Running automotive dealerships, you wear many hats — and training your team to be top performers gets overlooked most often. To do it right you need real-time, actionable data.
- Full DMS integration — just the sales data you need to quickly analyze and train profitability for every salesperson, sales manager and F&I manager.
- Build stronger teams by pairing the right salespeople with the right managers.
- Stop profit leaks — volume is only one measure of success. Is your top salesperson your most profitable?
- Increase product penetration with granular F&I reporting.
- Set goals and rank performance across your teams.
- Keep a close eye on wholesale — no surprises.

All your F&I data in one place.
For warranty agents and administrators driving product sales and income development, it's like visiting all of your dealers at once.
- Access every transaction across all of your dealers with a single sign-on.
- Every product, penetration, profit and PVR for every finance manager in your book of business.
- Set goals and rank your performers.
- Build dealer groups or territories for quick analysis.
- Access from anywhere, on any device.

Open your eyes to what's really happening in your service department.
Key performance metrics for service advisors, parts advisors and technicians help your team drive greater parts and service profits.
- Monthly pacing against goals and benchmarks
- RO counts and dollars per RO
- Complete RO visibility — every line, every note
- Effective labor rate and labor sales
- Parts profit and parts & labor gross
- Parts and labor gross profit per flat-rate hour
- Hours sold — and more

Meet Cassandra — your personal AI data analyst.
Ask for reviews, forecasts, training plans and pay plans in plain English — Cassandra works your live dealership data and hands back something you can act on.
See Novella on your own data.
Twenty minutes, your rooftops, live numbers. No slideware — we plug in a feed and show you your book the way you've never seen it: per copy, per manager, per product, with the leaks circled.
No spam. No pressure. Just your numbers.