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Raw & Unscripted: KSU

Kick Stand Up — short, direct conversations on the issues, challenges and opportunities that matter most to powersports dealers. No script, no filler.

— Most watched episode

Inside the Indian Motorcycle Company: New CEO, New Playbook

Most watched · 1 hr 11 min · 9.8K views

— Meet your hosts

Two guys, two mics, no script.

Illustration of Mark Sheffield and Kyle Reid recording the podcast

Mark Sheffield

Industry veteran & dealer advocate

Over 25 years in the industry, including nine facilitating Spader Business Management 20 Groups alongside some of the best dealers in the business. Mark uses his voice and experience to push for a stronger, more balanced future for dealers.

Kyle Reid

VP of Strategic Partnerships, VisionAST

A recognized powersports voice on technology and data, with nearly a decade across automotive and powersports. A frequent AIMExpo speaker, Kyle spends his time helping dealers turn analytics into performance.

The math behind every move

See Novella on your own data.

Twenty minutes, your rooftops, live numbers. No slideware — we plug in a feed and show you your book the way you've never seen it: per copy, per manager, per product, with the leaks circled.

No spam. No pressure. Just your numbers.