Front-end gross shrank. The box is the business now.
One live command center for everyone who touches gross — every salesperson, every desk manager, every finance manager, across every rooftop in your book. The deal data lands the same day it's written, so you coach to it on the 10th instead of autopsying it on the 1st.
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Metrics — PVR to product penetration
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From the desk to your dashboard
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DMS feeds, one true source
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Deal-level drill-down
Volume is one number. Profit is the one that pays.
See who's selling, who's holding gross, and who's quietly giving it away — across every feed, in one reporting vocabulary you define.
A record month can still leak money.
Sales performanceThirteen months of volume and gross, at a glance.
Units, sales gross, F&I gross, and total gross rolled up by month — the board you can actually act on.
- Front and back gross per unit, mapped clean across 12+ DMS feeds — not a dozen DMS dialects.
- Catch the months volume climbed while gross slipped, and ask why before it repeats.
- Per-unit averages that separate your real producers from your merely busy ones.
- Set goals once and pace against them daily — synced every 15 minutes.
Every product, every penetration, every PVR — one login.
For finance managers, agents and administrators driving income development — it's like visiting every dealer at once.
F&I data lives in a different system at every store.
F&I performanceEvery product and PVR, by deal type.
Performance grouped by category with product and income detail down to the line item.
- Product, penetration, profit and PVR for every finance manager in your book.
- Lift penetration with line-item detail — GAP, VSC and the full menu by deal type, manager and store.
- Compare cash, finance and lease side by side on one screen.
No clean way to compare lenders or reserve.
Lender intelligenceRead the lender side your bank reps would rather you didn't.
Monthly financed volume, reserve and profit by lender, with rate-spread analysis built in.
- Average reserve and rate spread on every contract, by lender.
- Thirteen months of financed volume and F&I profit per lender.
- Build groups or territories and rank performers on expected vs. actual income.
See Novella on your own data.
Twenty minutes, your rooftops, live numbers. No slideware — we plug in a feed and show you your book the way you've never seen it: per copy, per manager, per product, with the leaks circled.
No spam. No pressure. Just your numbers.