Between 2022 and 2025, the powersports industry has quietly transformed. Where dealerships once chased raw unit sales, today’s top performers are mastering a more sustainable metric: profit efficiency.
VisionAST’s national powersports dealer data shows that while sales volumes have stabilized following the post-pandemic surge, profitability per vehicle has continued to rise. Per-vehicle revenue (PVR) has grown from the low-$500s in 2022 to nearly $700 per unit in 2025, a clear signal that smarter F&I strategies are driving stronger margins.
Vehicle service contracts and GAP coverage remain the most popular add-ons, but smaller products such as prepaid maintenance, tire & wheel protection, and lifetime battery are quietly fueling steady profit growth. Dealers integrating these offerings into finance deals are consistently seeing higher margins, proving that value-focused sales matter more than sheer volume.
Even with seasonal fluctuations in unit sales, total profitability has remained strong. This reflects a maturing market that prioritizes strategic selling over simply moving more vehicles.
Q3 2025 shows that powersports success isn’t measured by how many machines leave the lot, it’s about what comes along with them. From financing to protection plans, the dealers who thrive are building long-term customer value, one smart deal at a time.
Want to See How Your Store Stacks Up?
Whether you’re an owner/operator, F&I agency, or performance manager, the Q3 2025 Benchmark Report is a valuable tool to track performance and drive operational excellence.
For a personalized review of how your dealership compares to national benchmarks, reach out to Kyle Reid for a demo of the PowerVision and ServiceVision platforms. These tools are designed specifically for powersports dealers on Lightspeed, offering intuitive dashboards, accurate reporting, and actionable insights that simplify decision-making at every level.
Kyle Reid
VP of Strategic Partnerships
904-315-4767
kreid@visionast.com